Process2 min read

Atari saw my goblins. I gave them a centipede.

After my Goblintown work, Atari asked me to make a short looping film for Atari X, their move into Web3. I built it around Centipede.

Shaun Preece
Shaun PreeceAI filmmaker and creative director, South Wales
A 3D render of an Atari Lynx handheld resting on an Atari console, modelled for the Atari X film

In short

  • Atari got in touch after seeing my Goblintown work, and wanted a short looped video that marked their move into Web3.
  • I built a greyscale desk full of old Atari kit and sent a centipede across it, bringing everything it touched to life.
  • Every asset was modelled to be ultra accurate, because Atari fans know this stuff inside out.

Atari got in touch after they saw what I'd made for Goblintown. It turned out they were big fans of the goblins too, and what they liked about my work was that I understood the market and could adapt to whatever a community needed.

They were driving Atari X, the Web3 wing of the company, and wanted to work closely with me on a short looping video, something that said Atari was moving into the world of Web3.

Starting with Centipede

I'd be lying if I said this wasn't a dream job. I'm a keen gamer and I played on Ataris back in the day, so this was my chance to put my own spin on a classic.

I took Centipede as the base. The scene would be a computer lab desk covered in old Atari games, stationery and bits of kit, all of it in greyscale. Then a centipede would crawl in from the corner of the screen and walk across the desk, bringing everything it touched to life. A nod to Atari's rebirth in Web3.

The initial sketches.
The initial sketches.
The initial sketches.

Built for people who know

The assets were made to be ultra accurate. I knew a passionate, hardcore audience would be casting their eyes over every console and cartridge, so nothing on that desk could be roughly right.

A couple of the Atari pieces I modelled for the desk.
A couple of the Atari pieces I modelled for the desk.
A couple of the Atari pieces I modelled for the desk.

The final scene

In the final scene I added a few things Atari fans would pick up on, the grid lines, the asteroids and the mushrooms popping up from the original Centipede game. The centipede weaves between them and brings the scene to life as it goes.

The final scene, greyscale until the centipede gets to it.
The final scene, greyscale until the centipede gets to it.
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  • Atari
  • 3D animation
  • Web3
  • Retro gaming
Shaun Preece, AI filmmaker and creative director

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Shaun Preece

I'm a multi-award-winning AI filmmaker and creative director from South Wales. I make films, adverts and pitch films with AI for brands in Wales and well beyond it.

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