Hire an AI filmmaker who's run the agency side.

I'm a multi-award-winning AI filmmaker, storyteller and creative director based in South Wales. I've spent twenty years making people feel something about brands, across design, motion, 3D, web and e-commerce, founded the creative studio TH3M in 2016, and built and exited companies of my own. My debut AI short, Priority Seat, won Best Super Short Film at the Cannes World Film Festival.

I direct and make films, adverts and brand work with generative AI, from the script to the grade. That covers the look, the shots, the voice and score, the edit and the finish. Around the film there's usually more to make, so I also do the key art and campaign stills, motion and 3D, websites and apps, custom models trained on a brand's own reference, and the pipelines that hold a production together.

Yes, and I've made plenty. Cast, wardrobe, location, set and product can all be generated, which is how ideas that would never clear a live shoot budget get made anyway. Whether it works still comes down to the idea and the judgement about what to keep. Priority Seat took 731 images and 163 video generations to reach 3 minutes 46.

I work natively across the major platforms: Scenario, Higgsfield, Runway, Luma, Kling, Midjourney and Magnific. Motion comes from Seedance, Kling, Veo, Sora, Luma Ray and Runway, and I pick whichever model suits the shot. Stills are made in GPT Image 2, Midjourney, Magnific and Gemini. Sound and score are Suno and QVAC. Everything is finished in Premiere Pro, After Effects and Resolve.

A short advert can go from brief to finished in days. A three minute narrative film is weeks, and most of that time goes on story and the edit. I'll give you a date with the price before anything starts.

Yes. A model trained on a brand's own reference is usually the difference between work that's on-brand from the first generation and work somebody has to rescue in Photoshop. It's also what keeps a look consistent across a campaign.

Yes. I design and build websites, web apps and internal tools with AI. MakesMe.Me, the bilingual wellbeing platform I founded, was built predominantly in Claude Code and has been independently security-audited. The Fingerprint brand and website were made the same way, and so was this site.

There are three ways. I can join in-house and remote, part time or full time. I can take on a project, from a single spot to a full campaign. Or I can work on retainer, which usually means ongoing creative direction, building an AI pipeline for your brand and training your team to run it.

South Wales, near Port Talbot, so Cardiff and Swansea are a short drive. I work with brands across Wales and the rest of the UK, and I've worked remotely with clients in Europe and the US since 2016. For work that needs a bigger team, there's TH3M, the creative studio I founded in 2016.

Yes, and I'd like to do a lot more of it. I helped grow Watches of Wales into the UK's fastest-growing pre-owned luxury watch business, my studio made The Royal Mint's biggest ever creative campaign, and Priority Seat is set at a Welsh bus stop. If you're a Welsh brand, agency or production company that wants to work AI-first, get in touch.

My debut short film. It's 3 minutes 46, generated and cut in 2026, and adapted from something my dad saw at a bus stop. It won Best Super Short Film at the Cannes World Film Festival, Best Short Film and Best Director at the 7th RIFF Roshani International Film Festival, and Best AI Short at Touchstone.