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Notes on AI, filmmaking and life.

I write about making films and adverts with AI, how the work gets made, tips worth stealing and the lessons that took me from laying bricks in South Wales to winning at the Cannes World Film Festival.

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AI7 min read

I've been in crypto since 2016 and built and exited a crypto exchange. The market has always outrun the people making its creative. Here's what that taught me, mistakes included, and what AI finally changed.

In short

  • Web3 runs on community time. Narratives arrive, peak and disappear in the time most companies take to approve a logo.
  • Even the quickest agencies struggled, because the making took weeks and the moment lasted days.
  • AI has collapsed the making. The taste, the deciding and the feel for the community still have to come from a person.

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