Featured
I've been in crypto since 2016 and built and exited a crypto exchange. The market has always outrun the people making its creative. Here's what that taught me, mistakes included, and what AI finally changed.
In short
- Web3 runs on community time. Narratives arrive, peak and disappear in the time most companies take to approve a logo.
- Even the quickest agencies struggled, because the making took weeks and the moment lasted days.
- AI has collapsed the making. The taste, the deciding and the feel for the community still have to come from a person.









