Seed Launchpad
A launchpad promo that makes something abstract feel like a place.
MotionDev
A sixty second launch film that starts in a hospital "designed for profit" and ends with people rebuilt in glowing purple.
- Format
- Advert
- Runtime
- 1:00
- Year
- 2026
- Look
- Clinical, then neon
- Made in
- South Wales, UK
The first half is a healthcare system going wrong in clinical whites and cool blues, with its own screens saying the quiet part out loud: "Designed for profit", "Too Expensive", "ACCESS DENIED". Then a purple mesh starts tracing people, from a patient on a treadmill and a man checking his watch to a racing driver, a soldier and a line of athletes.
That overlay is the whole idea. It starts as a few streaks of light in a hospital corridor and grows shot by shot until a face is armoured with it, and a coin resolves into the MotionDEV logo.
What went into it
- Made by
- Shaun Preece and Marc Healy
- Cast
- No single lead, just a crowd of one-off faces and a man with an armoured face who opens and closes it
- Sets
- Hospital corridors and wards, a boardroom, a clinic, a city street, a race car cockpit and a hexagon tunnel
- Shots
- About 26, in a minute
- The trick
- A purple mesh that spreads from shot to shot
Stills
MotionDev, frame by frame.
Want one like it? I make adverts with AI from South Wales, for brands in Wales and well beyond it.
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Start here
Build a brief in twenty seconds.
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