A commercial for a personality spray that doesn't exist, sold by a sweating pitchman who doesn't either.
A personality spray for people who don't have one. One squirt and your quietest colleague has an opinion on everything, sold by a pitchman who's a little too keen on his own product.
The brand, the bottle, a pro model with a screen, two hosts, the pitchman, the studio and five scenes of people getting sprayed, all generated in a day and cut into a three and a half minute advert.
Fake Brand Friday is how I find out what a new model does in practice, so I know what it can do before a client asks. OOMPH was the first episode made with Seedance 2.5.
One squirt turns your quietest colleague into the loudest voice in the room.
OOMPH is the personality spray for the modern professional. It gives you opinions on the coffee, a story about the weekend and a fully formed take on lunch. It works on most people. Some people cannot be helped.
The brand, the bottle, the pitchman, the set and the grade were all generated. Priority Seat is a war film and this is a man screaming about a spray bottle. They came from the same person and the same tools.
The process
These are the real sheets, plates and frames from the project, with the versions that didn't make it next to the ones that did. I've kept the prompts to myself.
The brand came first, before any scene. I tried a logo with eyes in the two Os and a grin under the word, on white and on yellow, then settled on a plain black wordmark and a separate yellow smiley. Both ended up on the bottle.
The options, and the two that made it
In the filmThere are two products in the advert: the spray, and OOMPH PRO, which has a screen that shows an emoji, a dial and two buttons. Each one was made as a product shot before any scene, and each had a sibling design that didn't get picked.
The spray
In the filmOOMPH PRO
In the filmI cast a Fake Brand Friday the way I'd cast a real advert. I go through faces until one fits the part, then lock a turnaround and a sheet of expressions before any scene is made, which is how the same person turns up in every shot.
More sheets
Selling the spray
One other face was tested for the part. His expression sheet runs from a blank stare to shouting, which covers most of what he does in the advert.
The pitchman in the film
More sheets
Host
The anchor in the film
More sheets
Host
The co-host in the film
The show has its own studio, with a curved wooden desk, two old microphones and the Fake Brand Friday sign on the wall. Here's the empty set next to how it looks with the hosts in it.
The set
In the filmThe advert is a run of people who could do with a bit more personality, and what happens after one spray. These are frames from the finished film, in order.
Everything was generated inside Scenario, with the stills in GPT Image 2 and the motion in Seedance 2.5. The thumbnail was made the next morning.
That's one Fake Brand Friday. A client advert goes through the same stages.
Keep watching
A pitch to a Nasdaq-listed chip company, made as a film and framed like The Office. They said yes and the rebrand followed.
A quiet night in, until the film she's watching gets into the living room.
A coffee brand invented on a Friday morning, sold by a man in a pink leotard by Friday night.
Start here
Pick what fits and I'll get an email with the gist. I reply to every one, usually the same day.
