Life4 min read

The lessons I learned with a shovel in my hand

What labouring with my dad taught me about graft and people, and the first website I said yes to before I knew how to build one.

Shaun Preece
Shaun PreeceAI filmmaker and creative director, South WalesFirst published on LinkedIn
Cut-paper illustration of a teenage lad and his dad digging a trench from opposite ends, racing to meet in the middle, terraced houses and a big yellow sun behind them

In short

  • I left school at seventeen to labour with my dad, and freelanced at night to learn design.
  • Watching my dad taught me how to connect with anyone, a skill that's carried me through every stage of my career.
  • My first paid website was £200, due by Friday, and I had to teach myself how to build it first.

I left school at seventeen with no plan other than to work with my Dad. I'd always loved training and fitness, so the idea of getting paid to lift heavy things all day sounded like a dream. There was no grand vision, no long-term plan. Just excitement at the thought of working alongside my old man, earning real money, and saving for the things I wanted, a car, a workstation, and the tools I needed to sharpen my creative skills when the world was asleep.

A few months in, I realised something that every builder's kid learns quickly: labouring is f***ing hard. The kind of hard that hits your bones. Five a.m. starts. Icy Welsh mornings. Hands so cold they barely grip the shovel. Peeing in buckets in the back of the van because the site didn't have toilets. Digging trenches until your back screamed. Loading skip after skip after skip. It was relentless. But truthfully, I loved it.

I loved the physical challenge, the sense of progress, the small wins that nobody else would ever see. My Dad and I would dig opposite sides of a trench and race to the middle shouting, "First one there buys lunch." He always won, of course. It's hard to beat a man who used to win 24-hour mountain bike endurance races. But that wasn't the point. It was about grit, rhythm, and pride in the work.

Have a go

Race my dad to the middle.

First one there buys lunch. Tap dig as fast as you can.

Some of my favourite memories were at the end of those brutal days, jumping back into the van with the heaters on full blast, a bag of greasy chips steaming between us, calling my Mother on the way home to say, "Put the bath on please." The graft, the cold, the laughter, it shaped me in ways no classroom ever could. It turned a shy, skinny kid into someone who could take a hit, stay standing, and smile through it.

The van home, with the heaters on full blast and a bag of chips between us.
The van home, with the heaters on full blast and a bag of chips between us.

But the biggest lesson didn't come from the work. It came from watching my Dad.

He had this rare ability to talk to anyone, posh, poor, angry, grateful, didn't matter. Everyone loved him. He'd often get sent in to smooth over jobs where another worker had upset a customer. We'd arrive to a frosty reception, but within days, they'd be laughing together like old mates. He did it through honesty, humour, and being exceptional at what he did. Watching him taught me how to connect with people, how to listen, and how to adapt.

That's where I learned to be what I now call a social chameleon. Working with my Dad taught me how to walk onto any site, into any room, and find common ground with anyone. It's a skill that's carried me through every stage of my creative career.

After work, I'd get home around five, grab something to eat, and jump straight into freelancing. I'd often work until the early hours, learning design, experimenting, and taking on free gigs just to get my foot in the door. I targeted companies I admired, the ones who were out of reach for someone with no portfolio, and I'd pitch with humility and hustle. It worked. Those unpaid projects led to retainers, referrals, and real opportunities.

Founders respect hunger. They recognise it. If you're transparent, eager to learn, and not afraid to show your flaws, people will open doors for you. I never hid the fact that I was a bricklayer by day, it became part of my story. Honesty builds connection, and vulnerability builds trust.

Honesty builds connection, and vulnerability builds trust.

My first proper paid gig came from a family we'd built a conservatory for near Brecon. The husband had an invention, a wall-mounted clothes airer made from hammered metal and wood slats. He needed a logo and website. I had no idea how to build a website, but I said yes anyway.

"£200," I blurted out when he asked for a price. He looked at me like I'd missed a zero, but I didn't care, I just wanted the chance. He needed it by Friday. It was Monday. "No problem," I said, smiling, while my brain screamed, "What the hell have you just done?"

That week, I didn't sleep. Seventy-two hours straight, learning Dreamweaver through clunky online tutorials, teaching myself on the fly. I hallucinated by the end of it, but I finished the site, logo, e-commerce, everything. It worked. It wasn't perfect, but it worked.

Learning Dreamweaver against a £200 deadline.
Learning Dreamweaver against a £200 deadline.

Job sheet

My first paid website

Client
A family we'd built a conservatory for, near Brecon
Product
A wall-mounted clothes airer in hammered metal and wood slats
Brief
A logo and a website
Quote
£200
Deadline
Friday, and it was Monday
Websites built before
None
72hours straight
  1. Learn Dreamweaver
  2. Design the logo
  3. Build the website
  4. Add the e-commerce

It worked.

That job taught me more than any creative course ever could. I learned the value of time, the cost of inexperience, and the importance of following through no matter what. It showed me that passion doesn't come from what's easy, it comes from the things that nearly break you but don't.

Looking back, I wouldn't trade those days for anything. The mud, the frost, the aching hands, the mistakes, they built the foundation for everything that came next.

That's where I learned what real work ethic is. That's where I found my grit. And that's where I realised the world doesn't reward the loudest or the smartest, it rewards the ones who just keep showing up.

The world doesn't reward the loudest or the smartest, it rewards the ones who just keep showing up.

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  • Work ethic
  • Bricklaying
  • Freelancing
  • Wales
Shaun Preece, AI filmmaker and creative director

Written by

Shaun Preece

I'm a multi-award-winning AI filmmaker and creative director from South Wales. I make films, adverts and pitch films with AI for brands in Wales and well beyond it.

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