I write about laying bricks, building companies and family, and the lessons that turned out to matter more than I expected.
I took something from zero to $23M, zero funding, fully bootstrapped, one of the most talked-about brands in crypto. Here's the honest version. Wins, wreckage, and the mistakes I made with my own name on the line.
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I was eleven when my brain stopped cooperating with school.
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What labouring with my dad taught me about graft and people, and the first website I said yes to before I knew how to build one.
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I was seventeen when my design technology teacher said it. Two decades later I went back to my old school to thank him.
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New posts go out on LinkedIn too, and there's an RSS feed if you'd rather have them in a reader.
I make films with AI every week, so this is where I write about what the models can do, what they can't do yet and where the craft still lives.
3 postsHow my films, adverts and pitch films get made, from casting and sets to storyboards and the decisions in between.
First post soonThese are the useful things I've picked up making work with AI, for brands, marketers and other creatives to use.
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Pick what fits and I'll get an email with the gist. I reply to every one, usually the same day.