Burger King

It's twenty-two seconds and two bites long. The first is at home in a warm daytime kitchen, with Mum flipping the patty and him adding the onion ring before he goes in with both hands. The second is years later, at night, on his own in a Burger King, and the line at the end does the rest: "A taste that feels like home."

The kitchen is soft daylight in creams and mustard, the restaurant is amber against a deep blue night, and the food gets the macro treatment in both, from the sizzling patty to the cheese melting under the tomato. The two bites are framed to mirror each other.