
Parchisi Star Spain
A mobile game advert localised for the Spanish market.
A product film for MIAU's gifting currency, where the gift you pick in the app turns up alive in the next scene.
Creators go about their sunny days on the boulevard, at a juice café, in a pink bedroom and at a beach gym while MIAU's collectable gift characters come to life around them. In between, the app's "Send a Gift" menu cuts in, so you watch someone pick the eggplant and then walk into a hall of hundreds of them, dancing.
It switches between two looks: glossy, stylised 3D for the lifestyle scenes and real screen captures of the app for the gifting. It was cut to run as paid social.
What went into it
Stills








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