
Burger King
A boy, his mum and a homemade burger, then the grown-up version on his own in a Burger King.
A brand pitch for Pi Network, told as a film about making the pitch. It starts and ends in pyjamas, and the work sits in the middle.
It opens behind the scenes, with a man in pyjamas at a home edit suite talking to the person filming him in front of a whiteboard of pitch ideas. Then he's in a sharp black shirt, demoing the Pi app, walking through a white arched atrium and a dark set of light fibres and design screens, before it cuts straight back to the pyjamas.
The polished middle is where the ideas live, and the sets dissolve into one another behind him while he keeps talking. It's made to be watched, which is more than most pitch decks can say.
What went into it
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