I make films with AI every week, so this is where I write about what the models can do, what they can't do yet and where the craft still lives.
I've been in crypto since 2016 and built and exited a crypto exchange. The market has always outrun the people making its creative. Here's what that taught me, mistakes included, and what AI finally changed.
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I once spent three months hand-building five little worlds, one wrapped around each coin in a Royal Mint set. In a world full of AI, I'd make exactly the same call again tomorrow, and this is the story of why.
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AI is a blunt tool, and as more people blend into the same filter, the ones who stay authentic and human stand out.
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New posts go out on LinkedIn too, and there's an RSS feed if you'd rather have them in a reader.
How my films, adverts and pitch films get made, from casting and sets to storyboards and the decisions in between.
First post soonThese are the useful things I've picked up making work with AI, for brands, marketers and other creatives to use.
4 postsI write about laying bricks, building companies and family, and the lessons that turned out to matter more than I expected.
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Pick what fits and I'll get an email with the gist. I reply to every one, usually the same day.